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A Critical Juncture in the Use of Data

LAS VEGAS—As part of our ICSC RECon coverage, MasterCard's general manager of information services tells us that not to miss a big opportunity to take advantage of analytical tools to more effectively value a retail location, and in turn, negotiate contracts.

By Natalie Dolce | nataliedolce | | Updated on May 27, 2016
Tony Sanches, general manager of information services, real estate industry with MasterCard. Tony Sanches, general manager of information services, real estate industry with MasterCard.
LAS VEGAS—The commercial real estate industry is at a critical juncture in the use of data. So says Tony Sanches , general manager of information services, real estate industry with MasterCard. We recently chatted with Sanches as part of our ICSC RECon retail coverage. “Moving beyond traditional surveys and unreliable and untimely information sources, there is a big opportunity for real estate professionals to take advantage of analytical tools to more effectively value a retail location, and in turn, negotiate contracts,” he tells GlobeSt.com. “We see that commercial real estate professionals—brokers, investors, property managers, and merchants—have taken note of the competitive advantage to be had when they evaluate a location using its sales-based performance.” Additionally, he explains, retail activity tends to cluster together and understating transaction level and average ticket size can help characterize a retail location. “Looking at retail activity over time helps to identify up and coming neighborhoods and can measure the impact of prior investments in a community to attract new retailers.” Check back with GlobeSt.com for all things retail, as we continue our post-ICSC RECon coverage.

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