Hovey tells GlobeSt.com: “The location borders Old Town Scottsdale, with views of Camelback Mountain. People really love living there, for the amenities and open architecture. We've received great feedback on the walkability, especially from those with pets. They tell us it has great livability .”

Since opening, Optima Sonoran Village has maintained more than an 70% occupancy rate which is above average compared to the industry average of 40% occupancy, Optima says. The luxury leasing options and resort-style property amenities and property management approach has drawn in a wide range of residents, from millennials to retirees who have sold their homes and opted to trade in their mortgages for an apartment lease.

The occupancy rate and consumer demand has spurred the opening of Sonoran Village's Phase II, Saguaro Tower, which just announced it is now leasing and celebrating its grand opening. Sonoran Village will also include a Phase III, which is under development with plans for construction for a seven-story building and 189 residential units.

Optima Inc., founded by Hovey, has a revolutionary approach to creating architecture with the belief that quality pays for itself. For more than three decades, Optima has been developing, designing and building some of the most striking urban and suburban luxury residential communities in the United States. With more than 20 high-end multifamily residencies in top markets, each site maximizes views, climate and culture.

Hovey believes “a lasting legacy can be achieved by enhancing the built environment with significant housing solutions,” a belief that has resulted in his real estate success despite a struggling economy. Hovey's non-traditional approach is why Optima serves as the developer, architect, designer and general contractors on every project, and remains involved as its real estate sales, leasing and property management staff. Employing a team comprised of architects, engineers, construction managers, real estate brokers, property managers' accountants and financial analysts, each project has a focus on the environment, aesthetics and structural integrity.

SCOTTSDALE, AZ—The real estate market is coming back, but it is not a traditional real estate market. Instead, it is a new age market with different needs and consumer wants, with luxury leasing and non-traditional residents at the forefront.

As a way to attract those non-traditional and luxury residents, as well as for employers to hire and retain top-level talent, mixed-use projects are incorporating a live-work-play environment into new projects. From an employee perspective, working at mixed-use developments provides convenience, culture and value—spending long hours at an office is not an issue because of the property perks at community-only spaces. Residents who live at mixed-use projects have walkable access to on-property amenities, services and retailers like a coffee shop or restaurant without having to leave the premises.

Recognizing that business owners and residents want technology-savvy, open-concept rentals with high-end concierge services and community open space, David Hovey Jr., FAIA, is the architect behind luxury development, Optima Sonoran Village located at 6895 E. Camelback Rd. Truly embodying the live-work-play mantra, Optima Sonoran Village features a green space that is utilized for outdoor gatherings like community yoga sessions, and central gatherings for tenants and residents.

After the recession, Phase 1 of the 9.8 acre site on 68th Street and Camelback Road opened with 206 units for leasing. With units ranging from $1,300 to $6,000, residents and business owners are willing to pay the price for the high-quality amenities. Optima Sonoran Village has captured the demand of the new age real estate market which features a luxury resort lifestyle with five-star amenities, concierge service, and health and fitness offerings including outdoor pools, juice bar, hot tubs, steam rooms, racquetball court and basketball court.

Hovey tells GlobeSt.com: “The location borders Old Town Scottsdale, with views of Camelback Mountain. People really love living there, for the amenities and open architecture. We've received great feedback on the walkability, especially from those with pets. They tell us it has great livability .”

Since opening, Optima Sonoran Village has maintained more than an 70% occupancy rate which is above average compared to the industry average of 40% occupancy, Optima says. The luxury leasing options and resort-style property amenities and property management approach has drawn in a wide range of residents, from millennials to retirees who have sold their homes and opted to trade in their mortgages for an apartment lease.

The occupancy rate and consumer demand has spurred the opening of Sonoran Village's Phase II, Saguaro Tower, which just announced it is now leasing and celebrating its grand opening. Sonoran Village will also include a Phase III, which is under development with plans for construction for a seven-story building and 189 residential units.

Optima Inc., founded by Hovey, has a revolutionary approach to creating architecture with the belief that quality pays for itself. For more than three decades, Optima has been developing, designing and building some of the most striking urban and suburban luxury residential communities in the United States. With more than 20 high-end multifamily residencies in top markets, each site maximizes views, climate and culture.

Hovey believes “a lasting legacy can be achieved by enhancing the built environment with significant housing solutions,” a belief that has resulted in his real estate success despite a struggling economy. Hovey's non-traditional approach is why Optima serves as the developer, architect, designer and general contractors on every project, and remains involved as its real estate sales, leasing and property management staff. Employing a team comprised of architects, engineers, construction managers, real estate brokers, property managers' accountants and financial analysts, each project has a focus on the environment, aesthetics and structural integrity.