Optima Sonoran Village Optima Sonoran Village features a luxury resort lifestyle with five-star amenities and concierge service.

SCOTTSDALE, AZ—The real estate market is coming back, but it is not a traditional real estate market. Instead, it is a new age market with different needs and consumer wants, with luxury leasing and non-traditional residents at the forefront.

As a way to attract those non-traditional and luxury residents, as well as for employers to hire and retain top-level talent, mixed-use projects are incorporating  a live-work-play environment into new projects. From an employee perspective, working at mixed-use developments provides convenience, culture and value—spending long hours at an office is not an issue because of the property perks at community-only spaces. Residents who live at mixed-use projects have walkable access to on-property amenities, services and retailers like a coffee shop or restaurant without having to leave the premises.

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