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Experiencing the Retail 'Experience'

LAS VEGAS—Passco's Larry Sullivan may not look like Batman, but they have quite a bit in common, as you'll learn in in this exclusive video interview during RECon 2016.

By John Salustri | johnsalustri | Updated on June 02, 2016

LAS VEGAS—If you were here for the 2016 of RECon and stepped into the Passco booth, you lived the retail experience. Continuing his extreme-auto theme from last year (most of you will remember our DeLorean interview), president Larry Sullivan brought in the 1989 Batmobile (also known as the Michael Keaton Batmobile).

Why? Retail is all about experience, Sullivan told us in this exclusive video interview. And he is quick to point out that it’s experience not limited to millennials, seniors or boomers. The presence of the Batmobile (and for that matter Christian Bale’s costume from the movie), is a perfect example of cross-generational marketing.

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