Related Betting Big on Midtown Atlanta Multifamily

Midtown Atlanta

ATLANTA— Related Group is developing a new luxury, mixed-use multifamily tower in Midtown Atlanta—and it’s picked Balfour Beatty Construction to build it. Related made a name for itself building multifamily and condo projects in South Florida, but sees a prime opportunity in Atlanta. Located at West Peachtree and 14th Street, the 39-story multifamily project will become the tallest residential tower built in Atlanta since 2009. The tower will feature 390 luxury apartments with 6,500 square feet of retail space. Designed by architecture firm Smallwood, Reynolds, Steward, Stewart , the project is scheduled for final completion in first quarter 2018. “The Related Group is well known for its commitment to creating places that inspire and bring meaningful momentum to the neighborhoods where they are located,” says Al Petrangeli , president of Balfour Beatty’s Georgia division. “Midtown is Atlanta’s most walkable neighborhood and home to an impressive mix of businesses, retail and green space.” The Related Group’s Midtown Atlanta project will feature a pool terrace with clubroom amenities and a fire pit terrace on the 39th floor. Sitting in Atlanta’s Arts District, Piedmont Park and the Midtown business district, residents will have convenient access to Whole Foods Market’s planned pub, microbrewery and cooking school, in addition to a variety of neighborhood restaurants. “Atlanta is still one of the fastest growing markets in the country and the influx of new businesses will lead to opportunities throughout the region,” John Grim , senior vice president of leasing and development at Coldwell Banker Commercial Metro Brokers , tells GlobeSt.com. “The technology, logistics, and entertainment sectors have become very hot in the past few years and existing businesses are finally returning to expansion mode.” Balfour Beatty team is leveraging lean construction methods and the latest technologies. For example, the building’s window wall system will be manufactured off-site, along with various other mechanical systems, to help accelerate the project timeline. The team is using building information modeling (BIM) technology to maximize efficient coordination with trade partners and to mitigate potential challenges well before installing mechanical systems or the building’s skin.