Daniel J. (DJ) Busch, senior analyst at Green Street Advisors Daniel J. (DJ) Busch, senior analyst at Green Street Advisors
LAS VEGAS—The lines are becoming more blurred with omni-channeling. That is according to a recent video interview from Daniel J. (DJ) Busch , senior analyst at Green Street Advisors , who leads the firm’s mall coverage. According to Busch, retailers are now taking a step back to figure out what type of physical exposure they want. One thing he says is that those who do omni-channeling the best aren’t the ones trying to compete with Amazon. “It is about having the right balance,” he told Jesse Tron , VP of communications at ICSC , during a recent video interview on the subject. Profitability issues are a near-term problem that will be figured out, Busch adds. “And customers have already figured out that they want the ecommerce part to be part of their daily life.” As for the importance of physical space? Busch says that is always a need. “One of the biggest misconceptions is that the mall is struggling or dying,” he says. Click here to check out the full video interview.

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