A Unique Partnership in Single-Family Rentals

Ganguly: “The reason we initiated this partnership is to provide seamless access to multifamily units that will be vetted with the same analytics and on-the-ground due diligence as our SFRs.”

IRVINE, CA—Many single-family-rental investors start with single-family units and then graduate up to larger multifamily units in the sub-$10-million range, HomeUnion ‘s CEO Don Ganguly tells GlobeSt.com. As we recently reported , the online real estate investment-management firm, has formed a partnership with Sperry Van Ness/First Guardian Group . Many of the firm’s clients utilize 1031-exchange transactions, which enable investors to defer capital gains taxes by reinvesting in income-producing real estate investments. Ganguly says the purpose of this partnership is to expose First Guardian investors to the SFR investments listed on HomeUnion.com. We spoke exclusively with Ganguly about such partnerships and what they can offer for both parties. GlobeSt.com: Are partnerships like the one between your firm and Sperry Van Ness/First Guardian Group becoming more common? Ganguly: Such partnerships are not common. HomeUnion has changed the way people invest in residential real estate . We are attracting a very large number of investors who want to acquire single-family rentals. Many of these investors follow an investment-maturity cycle starting with single-family units and are then graduating up to larger multifamily units in the sub-$10-million range. Agency loans are available for this price segment, just as they are for SFRs. The reason we initiated this partnership is to provide seamless access to multifamily units that will be vetted with the same analytics and on-the-ground due diligence as our SFRs. GlobeSt.com: What do these partnerships afford both parties? Ganguly: HomeUnion expands its asset basket, and Sperry finds another set of clients for the multifamily assets that it sources. In addition, many of Sperry’s clients are looking for 1031-exchange opportunities to defer taxes, and HomeUnion’s large inventory of continually curated assets provides Sperry’s clients with a lot of flexibility in terms of directing their 1031-exchange money. GlobeSt.com: What are the advantages of online real estate management? Ganguly: Online real estate management enables investors to own residential properties remotely, thus disrupting the old notion that real estate is a local business. With HomeUnion, the investor can be a landlord without the associated headaches. For instance, if a HomeUnion-managed asset has a leaky roof or faucet or incurs any other tenant problems, we have boots-on-the-ground to resolve these issues quickly. In addition, we provide our investor clients with detailed monthly reports on the financial performance of their asset. Based on that performance and the big data on more than 120 million properties we have on our website, we help investors determine when it’s time to sell their property and even re-list their asset on our site. GlobeSt.com: What else should our readers know about this partnership? Ganguly: We appreciate the new business as well as the level of investor sophistication Sperry will bring to the HomeUnion platform. It’s a win/win for both firms, and we look forward to helping Sperry’s clients expand their real estate portfolios and ultimately accumulate wealth. With developers leveraging development and redevelopment opportunities across all property types, how can you capitalize on this activity? Join us  at RealShare Orange County on August 16^th for impactful information from the leaders in Orange County CRE. Learn more .