Expect to See More of This New Hotel Brand in South Florida

GlobeSt.com caught up with Francisco Levine, the CEO of Atton Hotels, to get his take on the Miami hotel market.

MIAMI—With Miami’s hotel and tourism industry continuing to break records, Atton Brickell Miami, downtown’s newest hotel, is set to open its doors in early July. Atton Brickell Miami brings a reasonably priced, high-quality hotel option to Brickell tailored to serve international and domestic business and leisure travelers. The location serves as the flagship US property for the Latin American hotel brand Atton Hotels. GlobeSt.com caught up with Francisco Levine, the CEO of  Atton Hotels , to discuss what makes Atton different and the company’s expansion plans in part two of this exclusive interview. You can still read part one: Why Atton Is Betting On Brickell . GlobeSt.com: With the new supply of hotels coming online this year in Downtown Miami, how will Atton Miami differentiate itself from the competition? Levine: While Miami’s urban core today has numerous hotel options, many are four- and five-star luxury hotels , making mid-price hotel options like Atton highly desirable in the market. Not only do we aim to serve the Latin American business travelers, who already identify and prefer the Atton brand, we want to serve leisure and business travelers planning to stay in Brickell. Another way in which our Latin American hotel brand is different from other hotel s in the market is our warm and personable approach to hospitality and how we service our guests with a highly trained, multi-lingual staff. For the opening of our Brickell property, we have hired over 130 local hospitality professionals so far. GlobeSt.com: What amenities will the hotel offer to guests? Levine: Atton Brickell Miami offers several amenities including a full-service, Peruvian-inspired restaurant called Lima, a lobby pisco bar “UVA” and 24-hour convenience shop with grab-and-go food options. In addition to 275 rooms with city and bay views, we are offering 4,000 square feet of meeting space that will host weddings, corporate events and receptions. Our roof top pool and Vista bar will have spectacular views of Brickell and Biscayne Bay, as well as cabanas and a seating area, a full-service gym, and complimentary wireless high speed Internet. We aim to offer all travelers the warm and personable guest service that characterizes our Atton brand to ensure guests enjoy a comfortable and convenient hotel stay experience. GlobeSt.com: Does Atton plan to expand further in South Florida and/or the U.S.? Levine: We are currently looking at several opportunities throughout South Florida, including the Doral area, near Miami International Airport, and Miami Beach. As part of business strategy, we like to have two to three hotels in the markets that we serve. For example, we are close to opening two new hotels in Chile and have two other properties under development that will grow our portfolio to a total of 11 hotel properties by next year. We hope to have an announcement about a second South Florida property within the next six to eight months.