FEM Real Estate's Luxury Long Branch Project Breaking Ground Next Month

Rendering of South Beach at Long Branch development.

LONG BRANCH, NJ— Work is expected to begin on August 2 for South Beach at Long Branch , a 47-unit ultra-luxury condominium. The project, at 350 Ocean Avenue in Long Branch, NJ, is a development of FEM Real Estate , based in Montville, NJ. A major step in Long Branch’s ongoing redevelopment, South Beach at Long Branch is being built on 1.7 acres between Ocean Avenue and Ocean Blvd., at the southernmost point of the Beachfront South redevelopment area, and just two blocks from Pier Village. The company says its construction timeline targets a spring 2018 completion. FEM Real Estate co-founder Edwin Feliciano will serve as the broker for the project along with The Pinnacle Companies Realty Group , a subsidiary of the Pinnacle Companies , a developer with more than three decades of luxury residential development and marketing experience. The property will consist of two eight-story buildings connected by a plaza level with an infinity pool and numerous other amenities, including substantial below grade parking. “The residences will all offer ocean views with glass exterior walls and some will include three-sided panoramas from sunrise to sunset,” says Mimi Feliciano , CEO and co-founder of FEM Real Estate . “Not only is the architecture of the towers striking but it’s high and dry with the average finished grade being 25 feet above sea level.” Other features will include private elevator entrances, personal outdoor living areas with fireplaces, and a number of the ground-floor units will include private backyards and garden terraces. Plans include two-bedroom residences up to four bedrooms and an optional den that converts to an additional bedroom. South Beach at Long Branch was initially granted Planning Board approval, and since then has undergone design changes and an additional township approval. “The changes were made to refine and develop the building floor plans to maximize usable space in the units as well as to provide for gracious living and a luxury lifestyle,” says Brian M. Stolar , president and CEO of The Pinnacle Companies . “State approvals, including CAFRA, are already in place,” says David Ulassin of Cornerstone Construction Services of Somerville, NJ, whose company has been serving as construction manager for the project. Ulassin says he has submitted the piling permit application to the city of Long Branch. “When it is approved, we will start construction and as the balance of the plans are completed, we will submit them and continue with construction until the project is complete.” In addition to Cornerstone Construction Services , the project team also includes Shore Point Architecture of Ocean Grove, NJ. In addition to its oceanfront location, South Beach at Long Branch is just minutes from Exit 105 of the Garden State Parkway, and is within walking distance from the Long Branch New Jersey Transit train station, with access to New York-bound buses and approximately 10 miles from the ferry station.