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Brokers Find Niche With Fast Food Chain

MIAMI—Gabriel Britti, Roee Ben-Moshe and Ronnie Issenberg of Marcus & Millichap in Miami have found a sweet spot in today's jittery retail market, selling nearly 100 Wendy's Co. properties throughout the US.

By Natalie Dolce | nataliedolce | | Updated on July 25, 2016
Gabriel Britti, Roee Ben-Moshe and Ronnie Issenberg of Marcus & Millichap. Gabriel Britti, Roee Ben-Moshe and Ronnie Issenberg of Marcus & Millichap.
MIAMI—They call themselves the Wendy’s brokers. A group of real estate agents with Marcus & Millichap have found a sweet spot in today’s jittery retail market. Miami-based Gabriel Britti and Ronnie Issenberg, who lead the firm’s Issenberg Britti Group, have sold nearly 100 Wendy’s Co. properties throughout the US within the past two years. Wendy’s stores are increasingly trading hands as investor appetite for the fast food chain grows, said Britti, who is vice president of investments at Millichap, in a recent article written by GlobeSt.com sister publication, ALM’s Daily Business Review. According to the article, when Wendy’s then-CEO Emil Brolick launched a campaign to revamp the restaurant’s brand a few years ago, franchisees around the U.S. spent hundreds of thousands of dollars to refresh their stores’ appearances. The brand transformation adorned stores around the country with amenities not traditionally found in American fast food joints like fireplaces, Wi-Fi and flat-screen TVs. “This has caused Wendy’s to overtake Burger King as No. 2 burger chain in the world now,” Britti said. “Investors have noticed this. The investor population has noticed a more stable and growing brand.” He and his team, which also includes senior associate Roee Ben-Moshe, have sold 85 stores within the past two years, 18 of them in South Florida. To learn more about their story, net lease assets and more, click here to read the full article.

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