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In Just One Month, Half of Residences Are Leased

WALNUT CREEK, CA—A comprehensive brand strategy was devised for The Arroyo residences that would position it at the forefront of rental options in the East Bay and the strategy paid off.

By Lisa Brown | lisabrown | | Updated on July 29, 2016
The Arroyo The Arroyo is quickly approaching full lease-up.
WALNUT CREEK, CA—Half of the residences at The Arroyo have been leased in just one month. Of the 100 residences, 50 of them have been leased since opening to the public on June 25. The Arroyo is located at 1250 Arroyo Way, less than four blocks from downtown Walnut Creek. Polaris Pacific worked with the developer, Hall Equities Group , and new ownership, Northwestern Mutual , to develop a comprehensive brand strategy for this residential community. A strategy was devised to position the new community at the forefront of the rental residential options in the East Bay and it seems to have paid off.  “We’ve experienced tremendous interest from the public so far, which is a clear indication that Walnut Creek and the East Bay in general continue to be a desired location by renters squeezed out of the San Francisco and surrounding Silicon Valley markets,” said Lorin Horosz , vice president of marketing at Polaris Pacific. The integrated marketing campaign developed by Polaris Pacific aimed to secure a significant percentage of reservations during the pre-leasing effort in order to expedite the lease-up activity once the community opened its doors. The methods ranged from a mobile-friendly website integrating online applications, floor plans and neighborhood amenity highlights to a comprehensive online advertising strategy targeting audiences across Facebook, Google and popular online apartment leasing destinations. In addition, a technology-forward leasing gallery featuring a living wall and interactive leasing platform seeks to demonstrate that The Arroyo delivers an elevated brand experience traditionally only available in larger urban markets. Horosz tells GlobeSt.com: “The Arroyo presents a rare opportunity for renters to reside in a luxury setting in the highly sought-after Walnut Creek community while enjoying the benefits of urban living such as being within a short walking distance to the vibrant downtown area. As we quickly approach a full lease-up, we are excited to help introduce The Arroyo to the public this summer.” The Arroyo’s amenities include a rooftop terrace complete with a pool and spa, fire pits, cabanas and covered day beds, and a courtyard with waterfalls, ponds, a Zen garden, and complimentary espresso and coffee. The project offers studios starting from the mid-$2,000s per month, one-bedroom residences from $2,800 per month and two-bedroom residences from the mid-$3,000s per month. Steady gains in the US economy have resulted in net positives for the multifamily sector—will this wave continue for the foreseeable future? What’s driving development and capital flows? Join us at RealShare Apartments on October 19 & 20 for impactful information from the leaders in the National multifamily space. Learn more.  

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