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CRE Tech Can't Replace the Human Touch

COSTA MESA, CA—No matter how enthusiastically the industry embraces CRE technology, we will still need professionals to synthesize and make sense of data in order to create workable solutions, say panelists at RealShare Orange County.

By Carrie Rossenfeld | carrierossenfeld | Updated on August 18, 2016

Chase Ronge and Jim Palmer MVE + Partners’ Chase Rongé explains the increasing role of technology in architecture and design while Ten-X’s Jim Palmer listens.

COSTA MESA, CA—No matter how enthusiastically the industry embraces CRE technology, we will still need professionals to synthesize and make sense of data in order to create workable solutions, said panelists at RealShare Orange County here Tuesday. Speakers on the panel “Implementing CRE Tech: Learning From Success Stories” acknowledged industry fears—particularly from the brokerage community—that once clients get wind of what technology can do, they will no longer need professionals, but they also assuaged those fears.

Chase Rongé, associate partner and design technology director for MVE + Partners, said his firm has moved to a 3D platform, Revit, and can now better visualize how a project will progress. “This technology can do a lot more for us” than other methods; “it’s the basis for connecting all that information and we lose continuity without it.” He added that the platform helps the firm cut down on cost and time in operating a building.

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