There's also a new focus on celebrating innovation. Companies want innovation hubs so that they can present what they're working on to staff, clients and customers. They get to create an experience for prospects, clients and customers that can be really powerful. It's not just about the people who work for you, but the people for whom you work: your customers. In the tech sector, Google is considered an icon when it comes to great places to work. The image of Google is so positive that employees feel like if they get a job at Google , they'll have it made: they can have their laundry done and delivered to their desk, they can ride their bike to work and bring their dog, and they can have gourmet meals for free. The rest of the tech sector is competing with that, but so is the finance sector and the pharma sector; insurance and accounting and consumer goods companies across the board are also doing this. And it's extending to the building – negotiating with a landlord or developer around all the services and amenities and the experience in the building as well.

Instant Insights /

How Companies are Getting Smarter About Workplace Strategy

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