CHICAGO—The real estate industry has historically been somewhat disconnected from the latest trends and products developed in the tech world. But Houston-based Transwestern has just attempted to bridge that gap by holding CREforge, the first-of-its-kind commercial real estate hackathon, a competitive event that challenges software designers, coders and developers to solve everyday problems.
More than 150 people, including speakers, exhibitors and programmers, participated in the three-day event, held from Aug. 26 to Aug. 28 at the company's Midwest headquarters in downtown Chicago. The techies brought in by Transwestern worked with Heitman Architects, Leopardo Cos. and ConneXion to brainstorm about projecting 3D building renderings onto everything from tabletops to land sites, capturing emotional data to inform the design of an office interior, filling vacancies by utilizing dating-site algorithms to “match” commercial tenants with landlords through a bidding process, and other topics.
A panel of judges comprising tech industry leaders evaluated each of the solutions presented.
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Brian J. Rogal
Brian J. Rogal is a Chicago-based freelance writer with years of experience as an investigative reporter and editor, most notably at The Chicago Reporter, where he concentrated on housing issues. He also has written extensively on alternative energy and the payments card industry for national trade publications.
