CHICAGO, DENVER—Apto, the leading web-based software platform for commercial real estate brokers, has just formed a partnership and integration with Buildout, the premier provider of end-to-end marketing solutions for commercial real estate. This integration will enable brokers to streamline the production and publishing of professional-quality marketing materials, as well as generate greater exposure for listings.
Each firm has around one thousand brokerage clients, Tanner McGraw, Apto chief executive officer, tells GlobeSt.com. And thanks to the integration, the Denver-based firm's clients can create presentation-ready marketing documents with one click, as well as use the platform to automate mass emails and generate property websites with virtual deal rooms. Brokers using Apto's platform can now automatically sync their property information with Buildout, ensuring that they have up-to-date marketing materials for all listings.
“Apto has always been focused on reducing inefficiencies for commercial real estate brokers so they can focus on growing their business,” McGraw adds. “Buildout has a fantastic tool, and this new integration will eliminate hours of manual labor while allowing brokers to create materials that showcase their brand and their listings consistently and effectively.”
The use of such professional marketing materials is increasingly considered a requirement in the commercial real estate world, he says, “especially the customized webpages and emails that Buildout can create so that brokers can easily and cost-effectively conduct digital marketing.”
“The partnership was a natural step for us,” says Vishu Ramanathan, chief executive officer of Chicago-based Buildout. “We are aligned with Apto in our goal of streamlining the brokerage management and marketing process. The partnership will benefit our clients by offering seamless integration with the proven leader in CRM and it will benefit Apto's clients by eliminating redundant work, saving time and freeing them to focus on their business.”
The integration is available to clients of Apto and Buildout.
CHICAGO, DENVER—Apto, the leading web-based software platform for commercial real estate brokers, has just formed a partnership and integration with Buildout, the premier provider of end-to-end marketing solutions for commercial real estate. This integration will enable brokers to streamline the production and publishing of professional-quality marketing materials, as well as generate greater exposure for listings.
Each firm has around one thousand brokerage clients, Tanner McGraw, Apto chief executive officer, tells GlobeSt.com. And thanks to the integration, the Denver-based firm's clients can create presentation-ready marketing documents with one click, as well as use the platform to automate mass emails and generate property websites with virtual deal rooms. Brokers using Apto's platform can now automatically sync their property information with Buildout, ensuring that they have up-to-date marketing materials for all listings.
“Apto has always been focused on reducing inefficiencies for commercial real estate brokers so they can focus on growing their business,” McGraw adds. “Buildout has a fantastic tool, and this new integration will eliminate hours of manual labor while allowing brokers to create materials that showcase their brand and their listings consistently and effectively.”
The use of such professional marketing materials is increasingly considered a requirement in the commercial real estate world, he says, “especially the customized webpages and emails that Buildout can create so that brokers can easily and cost-effectively conduct digital marketing.”
“The partnership was a natural step for us,” says Vishu Ramanathan, chief executive officer of Chicago-based Buildout. “We are aligned with Apto in our goal of streamlining the brokerage management and marketing process. The partnership will benefit our clients by offering seamless integration with the proven leader in CRM and it will benefit Apto's clients by eliminating redundant work, saving time and freeing them to focus on their business.”
The integration is available to clients of Apto and Buildout.
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Brian J. Rogal
Brian J. Rogal is a Chicago-based freelance writer with years of experience as an investigative reporter and editor, most notably at The Chicago Reporter, where he concentrated on housing issues. He also has written extensively on alternative energy and the payments card industry for national trade publications.
