“Gordon Brothers has built a strong reputation, backed up by extensive capability and expertise. As a strategic partner, we help clients understand where industries, sectors, and assets are going and help them take action,” says Gordon Brothers Group CEO Kenneth Frieze. “The team is more connected than ever and ready to provide rapid, customized, and guaranteed solutions on an integrated or standalone basis for clients at all points in the business lifecycle.”

Separate companies Gordon Brothers Japan, which Gordon Brothers has a 49-percent interest, and Gordon Brothers Finance Co., which is majority owned by Blackrock, will retain their respective names and remain separate entities. However, both are expected to reflect the new Gordon Brothers branding, including mirroring Gordon Brothers' new logo and newly-launched website.

“In support of the 'one firm' business strategy, we modernized and upgraded the Gordon Brothers brand identity. Our new site complements ongoing thought leadership activities and increases understanding of the comprehensive and innovative solutions that we offer worldwide,” says Colleen Arons, managing director and head of marketing for Gordon Brothers. “This positioning sends a signal to the market that Gordon Brothers is stronger than ever and the team is at the ready to help clients optimize, overhaul, or reinvent.”

Frieze tells Globest.com that it was not a difficult decision to undertake the positioning initiative in order to have all its varied businesses operate under one common name. He did note that a number of the operating businesses were acquired over the years had their own brand equity, history and legacies. However, in the end, Frieze says that the decision to operate everything under the Gordon Brothers flag “was a careful decision, but an easy decision to move in this direction.”

Gordon Brothers operates 25 offices spread across four continents. The firm's international markets include Europe, with a major presence in London, and South America. Gordon Brothers will continue to be headquartered in Boston at the Prudential Tower at 800 Boylston St.

“This is a proud moment for Gordon Brothers. Over the years, we have acquired firms that specialize in a particular geography, discipline, or sector. These acquisitions enabled us to do more for clients,” Frieze says. “Now it's time to go to market with one brand that reflects our comprehensive solution set, enabling results that otherwise are seemingly impossible for our clients to achieve.”

Back in June, Gordon Brothers entered the Latin America market with the strategic partnership with Planconsult, a leading Brazilian appraisal business, as well as a number of leadership appointments at its newly established São Paulo, Brazil-based operations. A month earlier, Gordon Brothers acquired Blast–Off Brands, a Los Angeles-based licensing and branding company.

BOSTON—The Gordon Brothers Group, which has been in operation for 113 years, has decided that its best plan for the future is simple.

The Boston-based advisory, restructuring and investment firm has undertaken a “positioning” where all of its owned operating units will now be known as simply “Gordon Brothers.”

The company's core dispositions teams already carry the Gordon Brothers name, while a number of business units previously known as Gordon Brothers-AccuVal, Emerald Technology Valuations, GB Energy Partners, DJM Real Estate, and Gordon Brothers Europe are now operating under the singular Gordon Brothers banner, company officials say. Gordon Brothers also is using a new corporate logo and has launched a new website that features detailed descriptions of its valuations, dispositions, operations and investments services, as well as its consulting services in the assets, industrial and retail specialties.

The firm, which is considered the largest asset appraiser in the world, appraises and disposes of $70 billion in assets annually. Gordon Brothers works with lenders, investors, advisors, and operating companies in the retail, commercial and industrial sectors and has access to $750 million in capital to deploy globally.

“Gordon Brothers has built a strong reputation, backed up by extensive capability and expertise. As a strategic partner, we help clients understand where industries, sectors, and assets are going and help them take action,” says Gordon Brothers Group CEO Kenneth Frieze. “The team is more connected than ever and ready to provide rapid, customized, and guaranteed solutions on an integrated or standalone basis for clients at all points in the business lifecycle.”

Separate companies Gordon Brothers Japan, which Gordon Brothers has a 49-percent interest, and Gordon Brothers Finance Co., which is majority owned by Blackrock, will retain their respective names and remain separate entities. However, both are expected to reflect the new Gordon Brothers branding, including mirroring Gordon Brothers' new logo and newly-launched website.

“In support of the 'one firm' business strategy, we modernized and upgraded the Gordon Brothers brand identity. Our new site complements ongoing thought leadership activities and increases understanding of the comprehensive and innovative solutions that we offer worldwide,” says Colleen Arons, managing director and head of marketing for Gordon Brothers. “This positioning sends a signal to the market that Gordon Brothers is stronger than ever and the team is at the ready to help clients optimize, overhaul, or reinvent.”

Frieze tells Globest.com that it was not a difficult decision to undertake the positioning initiative in order to have all its varied businesses operate under one common name. He did note that a number of the operating businesses were acquired over the years had their own brand equity, history and legacies. However, in the end, Frieze says that the decision to operate everything under the Gordon Brothers flag “was a careful decision, but an easy decision to move in this direction.”

Gordon Brothers operates 25 offices spread across four continents. The firm's international markets include Europe, with a major presence in London, and South America. Gordon Brothers will continue to be headquartered in Boston at the Prudential Tower at 800 Boylston St.

“This is a proud moment for Gordon Brothers. Over the years, we have acquired firms that specialize in a particular geography, discipline, or sector. These acquisitions enabled us to do more for clients,” Frieze says. “Now it's time to go to market with one brand that reflects our comprehensive solution set, enabling results that otherwise are seemingly impossible for our clients to achieve.”

Back in June, Gordon Brothers entered the Latin America market with the strategic partnership with Planconsult, a leading Brazilian appraisal business, as well as a number of leadership appointments at its newly established São Paulo, Brazil-based operations. A month earlier, Gordon Brothers acquired Blast–Off Brands, a Los Angeles-based licensing and branding company.