What Nightclubs Can Add to the Retail Mix

Smith: “The club further benefits many of our tenants because it helps to create a longer customer experience for people who are also going to have drinks and/or dinner at the Triangle.”

COSTA MESA, CA—A nightclub business will bring patrons to a center that might not otherwise come to the property and can attract a wider radius of clients compared to typical local entertainment tenants, Greenlaw Partners‘ founder Wil Smith tells GlobeSt.com. The firm recently celebrated the grand opening of Time Nightclub, a 13,000-square-foot club at its retail property the Triangle, an entertainment and restaurant destination at 19^th Street and Harbor Blvd. here. The new upscale venue has taken over the former Niketown space and features a 700-square-foot dance floor, state-of-the-art sound system and a fully immersive lighting system for guests to enjoy DJs or live musical acts.

Identity Management Group opened the venue after recently closing Sutra, a popular OC nightclub that had been a Triangle tenant for 13 years. Sutra had evolved into a nationally ranked top nightclub hosting such popular performers as Ludacris, Nelly, Paul Oakenfold, Ice Cube, Snoop Dogg, Mickey Avalon, LMFAO, Far East Movement, Dirty South and Lil Jon.

We spoke exclusively with Smith about what nightclubs add to the retail mix and how they mesh with other tenants.