Tina Lichens Lichens: “[It] all translates, ultimately, to making deals flow more quickly and easily, which is what everyone wants.”
SAN DIEGO—In general, technologies , products and platforms that are the most successful are those that provide a truly integrated platform, Real Capital Markets ‘ COO Tina Lichens tells GlobeSt.com. We spoke exclusively with Lichens, along with Nick Alicastro , VP of business development at Western National Property Management ; Jerre Riggs , co-founder and COO of First Base LLC ; Eli Randel , director of business development at CREXi ; Meagan Brazil , senior analyst, global sales management at CBRE ; and Barry Swatsenbarg , SVP, investment and loan-sale advisory, for Colliers International , about which tech tools help commercial real estate professionals the most. Stay tuned for a more in-depth feature on the top tech tools of the trade in the October issue of Real Estate Forum .

GlobeSt.com: Which platforms, technologies and products best help CRE professionals conduct business, close deals, provide value, increase revenue and decreases costs?

Alicastro: Yardi is one of the most valuable and innovative software programs that enables us to streamline our operations in order to maximize efficiency and increase revenue. Similar to InfoTycoon, Yardi is an industry-leading software tool with multiple property-management platforms that seamlessly integrate and store data for a variety of uses.

From an operational standpoint, Yardi also offers a revenue-management platform that allows property managers to price leases based on market conditions and rental history. This software enables us to stagger move-out dates and monitor lease expirations in order to minimize turnover and maximize revenue.

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