chi-JessicaBrown (3) Jessica McLinden Brown of Sterling Bay.

CHICAGO—Sterling Bay and Mid-America Real Estate Corp. have just forged a formal partnership whereby Mid-America will serve as the retail leasing agent on the developer’s portfolio. The Chicago-based developer is perhaps best known for transforming a former cold storage building in the city’s Fulton Market neighborhood into Google’s new regional headquarters, and has plans to expand to new markets such as Miami, Portland and Nashville, among others.

Mid-America’s principal Paul Bryant and vice president Andrew Becker will join Sterling Bay’s vice president and head of retail leasing, Jessica McLinden Brown, in leading the lease-up of the majority of the firm’s retail space throughout Chicago.

McLinden Brown, who will also oversee Sterling Bay’s retail strategy in the new markets, tells GlobeSt.com that even though retailers may occupy a relatively small portion of the firm’s mixed-use developments, they can establish a building’s reputation and play a key role in filling it with other tenants.

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