Tech Platform Communication is Key in Asset Management

Large-Scale Efficiencies: Leveraging Technology for Asset Management panel.

LOS ANGELES—The multifamily sector is currently the fastest-growing in the country with investment hitting a record $43 billion in Q4 2015. Still, the multifamily sector has notably lagged in adopting many of the latest technological advances. Can the sector continue this resistance while the market activity remains strong? That was one of the key questions asked during the opening Multifamily Tech series yesterday at ALM’s RealShare Apartments 2016.

In a panel titled “Large-Scale Efficiencies: Leveraging Technology for Asset Management,” moderator Justin Alanis, co-founder and CEO of Rentlytics, zeroed in on how to select and implement the right systems and the right practices for your business.

Panelist Brad Cribbins, president and COO of Alliance Residential, stressed the importance of communication between all the tech pieces of the puzzle. All of the components that tell you when something that is happening in your operation arena, whether it’s property management systems, social media systems, screening platforms or survey systems, don’t always talk to one another, Cribbins explained. “Working that communication out is a process.”