CREW office design panel Left to right: Hurley, Skanska; Blount (moderator), Colliers; Kass, ESRT and Shapiro, Oxford.

NEW YORK CITY—'Creative office' is a term that's generated buzz for some time. But what qualifies? Is it a mix of amenities? Are aesthetics the key? Or do area attractions put a space over the top?

Three industry professionals who may have found the secret sauce, or are working to strike the right balance in their offerings, revealed the answer last week during presentations at the CREW Network national conference, which was held in Midtown Manhattan.

One of the developers behind the nation's largest-ever private project, Hudson Yards—a mixed-use complex here including office space, residential buildings, retail and cultural offerings—spoke of the work by his firm and the Related Cos. to “ build the city of the future.”

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Rayna Katz

Rayna Katz is a seasoned business journalist whose extensive experience includes coverage of the lodging sector, travel and the culinary space. She was most recently content director for a business-to-business publisher, overseeing four publications. While at Meeting News, a travel trade publication, she received a Best Reporting award for a story on meeting cancellations in New Orleans during Hurricane Katrina.