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West Coast Expansion Capitalizes on Growth Opportunities

SAN FRANCISCO—Polaris Pacific is soon to roll out a proprietary dashboard to better streamline the company's extensive research catalogue, providing reporting that can pinpoint and categorize market segments, allowing clients to capitalize on growth opportunities.

By Lisa Brown | Updated on October 31, 2016
Polaris Pacific Polaris’ website features Lumina’s projection wall by Obscura, which is 72 feet long by 10 feet high.

SAN FRANCISCO—Polaris Pacific reached a milestone of more than $1 billion in sales in 2016, underscoring the unprecedented demand for new, high-quality construction projects in core markets. The market absorption rates of some of the most well-regarded new construction developments in San Francisco, Los Angeles and Scottsdale, AZ–including TEN50, The Pacific, Optima Kierland, Lumina and Rockwell–are examples that demand will lead to continued opportunities within the company’s core markets.  

“Our clients’ successes are an indication of the continuing demand for top quality new construction high-rise residential buildings in our core markets, where new supply has consistently failed to keep pace with demand, especially in markets like San Francisco, Los Angeles, and Seattle where there is an ongoing imbalance between job creation and for-sale housing production. We are seeing more buyers gravitate toward urban downtown settings that offer close proximity to jobs, entertainment and transit  allowing them a better quality of life,” said Garrett Frakes, managing partner of Polaris Pacific.

Representing some of the most recognizable new construction developments, Polaris Pacific assists clients in creating marketing and sales campaigns that resonate with homebuyers and sell luxury residences quickly. Specializing in major urban markets including Northern and Southern California, Arizona, Colorado, Oregon and Washington, Polaris Pacific works with the country’s most prolific developers, including Tishman Speyer, Canyon Capital Realty Advisors, Oceanwide Holdings Group, Emerald Fund, Kennedy Wilson, The Pauls Corporation, Optima, PLUS Investment, Oyster Development and Trumark Urban.

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