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Middle Market Digest: North West

Here's a look at the latest news, announcements and deals that you may have missed in Alaska, Washington, Oregon, Idaho, and Northern California.

By Natalie Dolce | nataliedolce | Updated on November 08, 2016

NEWS & NOTABLES 

ROCKLIN, CA—Las Vegas-based Trimble has entered into an agreement to acquire privately held Building Data, based in Rocklin, CA. Building Data’s managed content and software solutions enable mechanical, electrical and plumbing contractors and engineers to produce intelligent, constructible models by including manufacturing-specific content from a proprietary database of over 6 million 3D data components. The combination of Building Data’s experience in Building Information Modeling content paired with Trimble’s leadership in providing software and hardware solutions for building construction will empower contractors and engineers to gain efficiencies throughout the building lifecycle. The transaction is expected to close in the fourth quarter of 2016.

SAN FRANCISCO—True to its roots in the Bay Area, Pacific Union International is leading the US residential real estate industry with new and impactful technologies in its growing kit of innovative sales and communication tools that are transforming the industry, according to a release. Ranked as the ninth-largest brokerage in the nation based on 2015 sales volume of $8.2 billion by REALtrends, Pacific Union invests in developing game-changing technologies for residential real estate professionals. The firm’s latest innovation is its proprietary Best Buyer Report, which analyzes a real estate listing’s neighborhood location, surrounding community features and amenities, and the home’s physical features to instantly create a target buyer demographic profile. By using leading-edge consumer demographic data and strategically matching the BBR results with digital marketing execution, clients and real estate professionals can confidently reach their target buyer pool through curated digital ads specifically designed for each listing to quickly attract the highest-probability buyers.

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