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Lifestyle Living Lands in Your Office

LOS ANGELES—The Souferian Group wants to revolutionize the office space with Be, a new lifestyle-branded office product that brings hospitality-like amenities—amenities, concierge—to the office market.

By Kelsi Maree Borland | kelsimareeborland | Updated on November 18, 2016

Souferian Group's Be Be is located at 1800 N. Highland Ave., a seven-story, 88,000-square-foot building in Hollywood.

LOS ANGELES—“Bland has left the building,” is the mantra of the Souferian Group‘s new office product Be—a convergence of hospitality and office spaces. Be brings cultivated lifestyle spaces, complete with amenities and services that one would find in the most luxury apartment and hotel properties, to the office market. While office spaces have evolved significantly in the past few years, this new iteration of office space will break down the barrier between life and work.

“We are really trying to be the next generation of office space, and we are living on the intersection of where commercial real estate meets hospitality,” Behzad Souferian, founder and CEO of the Souferian Group, tells GlobeSt.com. “We wanted to create a face or identity for the office sector and be the marketed leader by bringing this product that really hasn’t existed. We think this will be the catalyst for a dramatic change in the office market.”

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