Macys-Chicago

CHICAGO—US shoppers have been spending a little bit more each holiday season since the end of the recession, and will most likely follow that pattern over the coming weeks, according to a new survey and forecast from Chicago-based JLL. Researchers at the firm say that total holiday sales figures generally grow or shrink in line with the US economy as a whole, and as the US GDP has shown slow steady growth, so too have holiday sales grown.

“Last year's holiday sales grew by 3.2% and we expect this year's growth to be between 3.5% and 4.0%,” the report says. “But while we have a good sense of what to expect in terms of overall sales, many questions around shopper and retailer behavior remain.”

JLL surveyed nearly 2,800 shoppers of 31 shopping centers in September. It also surveyed about 300 retail tenants in shopping centers in seventeen states in September and October. More than 71% of retailer respondents were inline retail locations and 16% were anchor or junior anchor tenants.

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Brian J. Rogal

Brian J. Rogal is a Chicago-based freelance writer with years of experience as an investigative reporter and editor, most notably at The Chicago Reporter, where he concentrated on housing issues. He also has written extensively on alternative energy and the payments card industry for national trade publications.

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