LOS ANGELES—CBRE Group Inc. said Tuesday it had acquired Floored Inc., a leading producer of SaaS (software as a service) solutions, including 3D graphics, for the global commercial real estate industry. Deal terms were not disclosed; the acquisition significantly increases CBRE's capabilities to develop technology innovations that enhance marketing and leasing of commercial properties.
Floored's co-founders—CEO David Eisenberg, CTO Dustin Byrne and VP of engineering Judy He—will join CBRE as part of the acquisition, as will their 36-member team. Eisenberg will serve as SVP of digital enablement & technology for CBRE's leasing business.
“Many of our leading professionals and clients have been using Floored technology and are very excited about their solutions,” says Chandra Dhandapani, chief digital and technology officer at CBRE. “It gives our professionals a powerful advantage in the marketplace, enabling them to configure, visualize and compare vacant space and arrange virtual tours. Our clients will continue to have access to these, and future, powerful products.”
Floored's two main existing SaaS products are Protofit, which allows users to visualize and edit floor plans in 2D and 3D, and which is being rebranded as Floored Plans; and Luma, which enables an interactive 3D “walk-through” experience for new, unbuilt and repositioned spaces. Current users of these products include the Related Cos., Equity Office Properties, Hines and Beacon Capital.
In a commentary on the Floored deal, Zacks Equity Research notes that the acquisition will offer “a solid access to advanced technology to CBRE's experts and clients, and promote competencies in developing technological innovations as well. This, in turn, is likely to drive marketing and leasing of commercial properties.” DLA Piper advised CBRE on the deal.
LOS ANGELES—
Floored's co-founders—CEO David Eisenberg, CTO Dustin Byrne and VP of engineering Judy He—will join CBRE as part of the acquisition, as will their 36-member team. Eisenberg will serve as SVP of digital enablement & technology for CBRE's leasing business.
“Many of our leading professionals and clients have been using Floored technology and are very excited about their solutions,” says Chandra Dhandapani, chief digital and technology officer at CBRE. “It gives our professionals a powerful advantage in the marketplace, enabling them to configure, visualize and compare vacant space and arrange virtual tours. Our clients will continue to have access to these, and future, powerful products.”
Floored's two main existing SaaS products are Protofit, which allows users to visualize and edit floor plans in 2D and 3D, and which is being rebranded as Floored Plans; and Luma, which enables an interactive 3D “walk-through” experience for new, unbuilt and repositioned spaces. Current users of these products include the Related Cos., Equity Office Properties, Hines and Beacon Capital.
In a commentary on the Floored deal, Zacks Equity Research notes that the acquisition will offer “a solid access to advanced technology to CBRE's experts and clients, and promote competencies in developing technological innovations as well. This, in turn, is likely to drive marketing and leasing of commercial properties.”
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