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Why Online Fundraising Is a Better Deal for CRE Developers

ST. LOUIS—CRE has entered the digital era, and thanks to the emergence of online fundraising platforms, developers can easily streamline and enhance the manner in which they raise money says a source in this EXCLUSIVE commentary.

By Natalie Dolce | nataliedolce | Updated on January 19, 2017

Bill Florent, co-founder and CFO of Selequity Bill Florent, co-founder and CFO of Selequity

ST. LOUIS—For commercial real estate developers, recruiting potential investors has always required stamina, consummate sales ability, and cast-iron confidence. So says Bill Florent, co-founder and CFO of Selequity, an online private placement platform for commercial real estate. “From creating high-gloss marketing collateral to hosting numerous face-to-face meetings, developers find themselves devoting copious time and money to the task,” he says. In the exclusive commentary below, Florent says that throughout history, this manual, paper-based fundraising process has been a necessary hassle every developer learns to live with — but today, it no longer applies. He dives more into how CRE has entered the digital era, and thanks to the emergence of online fundraising platforms, he says that developers can easily streamline and enhance the manner in which they raise money.

The views expressed below are the Florent’s own.

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