Panelists onstage Multifamily experts discussed value-add at NMHC’s event Tuesday in San Diego.

SAN DIEGO—“Value-add is in the eye of the beholder.” So said Russell Minnick, president and managing director of Bridge Investment Group, at this morning’s kick-off value add panel at the 2017 NMHC Apartment Strategies Outlook Conference. The panel, held at the Hyatt Regency in downtown San Diego kicked off a three-day NMHC conference and meeting event here.

When moderator Keith Harris, SVP and director of capital markets at the Bozzuto Group, asked panelists about how they look at value-add, Minnick said that it is different for the resident and different for the equity. “I look at it like this: if you can add something that is long term that adds value that can be capped and sold to the market, that is value add.”

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