Retail is experiencing an evolution, and it's not just on the e-commerce front.

ATLANTA—The national trend toward more urban and mixed-use retail is evident in Atlanta, according to CBRE's latest report. The urban core has seen a significant amount of growth in recent years, supported in part by projects such as the Atlanta BeltLine, Ponce City Market, Avalon and upcoming developments 725 Ponce and The Battery at SunTrust Park.

Investor interest and the proven success of urban retail is raising the perception of Atlanta as a strong market for retail investment and development. As such, the retail market's future in suburban and urban core areas should be bright. It also looks bright for the rest of the Southeast.

“While the two major markets of Atlanta and Miami account for more than 50% of the region's commercial real estate investment, markets such as Charlotte and Nashville are growing talent hubs and provide tremendous value for occupiers—and possess new potential opportunities for investors,” Dan Wagner, CBRE Southeast director of research, tells GlobeSt.com. “Prospects for future expansion are sunny—the South's growing population base and expanding labor market, combined with relatively low overall occupancy costs will continue to attract both investors and occupiers to the region.”

Getting back to Atlanta, the city has witnessed a strong uptick in revenue per available hotel room in recent years. That, in turn, is driving an increase in new development, CBRE reports. Hotel construction is concentrated in specific submarkets, such as Interstate 85 North, Chamblee, Central Perimeter, Midtown and Interstate 85 South near the airport.

In the next few years, CBRE reports, Downtown Atlanta's hotel construction should remain active. Currently, there are over 1,400 new hotel rooms in the development pipeline. CBRE predicts demand should increase downtown as the city secures major sporting events like the Super Bowl in 2019 and the College Football Playoff National Championship game in 2018.

The 2017 outlook for Atlanta's multifamily performance is positive as strong population and job growth continue to spark demand for multifamily options. Current development is focused on infill locations such as Buckhead and Midtown, rather than suburban markets in previous cycles. An influx of well-paying technology jobs should enable these infill developments to lease quickly, CBRE projects.

A sharp reduction in new construction is expected in 2017 largely due to increases in land and construction prices, and a decrease in lending options. Assuming new construction remains in the projected range and oversupply does not become a factor, CBRE expects strong Atlanta fundamentals, combined with continued population and job growth indicate that Atlanta will remain a promising option for multifamily investment.

Retail is experiencing an evolution, and it's not just on the e-commerce front.

ATLANTA—The national trend toward more urban and mixed-use retail is evident in Atlanta, according to CBRE's latest report. The urban core has seen a significant amount of growth in recent years, supported in part by projects such as the Atlanta BeltLine, Ponce City Market, Avalon and upcoming developments 725 Ponce and The Battery at SunTrust Park.

Investor interest and the proven success of urban retail is raising the perception of Atlanta as a strong market for retail investment and development. As such, the retail market's future in suburban and urban core areas should be bright. It also looks bright for the rest of the Southeast.

“While the two major markets of Atlanta and Miami account for more than 50% of the region's commercial real estate investment, markets such as Charlotte and Nashville are growing talent hubs and provide tremendous value for occupiers—and possess new potential opportunities for investors,” Dan Wagner, CBRE Southeast director of research, tells GlobeSt.com. “Prospects for future expansion are sunny—the South's growing population base and expanding labor market, combined with relatively low overall occupancy costs will continue to attract both investors and occupiers to the region.”

Getting back to Atlanta, the city has witnessed a strong uptick in revenue per available hotel room in recent years. That, in turn, is driving an increase in new development, CBRE reports. Hotel construction is concentrated in specific submarkets, such as Interstate 85 North, Chamblee, Central Perimeter, Midtown and Interstate 85 South near the airport.

In the next few years, CBRE reports, Downtown Atlanta's hotel construction should remain active. Currently, there are over 1,400 new hotel rooms in the development pipeline. CBRE predicts demand should increase downtown as the city secures major sporting events like the Super Bowl in 2019 and the College Football Playoff National Championship game in 2018.

The 2017 outlook for Atlanta's multifamily performance is positive as strong population and job growth continue to spark demand for multifamily options. Current development is focused on infill locations such as Buckhead and Midtown, rather than suburban markets in previous cycles. An influx of well-paying technology jobs should enable these infill developments to lease quickly, CBRE projects.

A sharp reduction in new construction is expected in 2017 largely due to increases in land and construction prices, and a decrease in lending options. Assuming new construction remains in the projected range and oversupply does not become a factor, CBRE expects strong Atlanta fundamentals, combined with continued population and job growth indicate that Atlanta will remain a promising option for multifamily investment.

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