The Super Bowl attracted more than 1 million visitors (credit: houstonsports.org).
HOUSTON—Soon after Houston won the bid to host Super Bowl LI, a major oil bust sacked the city. Nearly 70,000 energy jobs were lost, crude dropped below $30 a barrel and one of Houston's key industries was benched. All was not lost, however, in this city that has industry diversity on its side.
Soon after the Super Bowl location was announced, the Urban Land Institute's technical advisory panel report noted Houston's “lack of destination appeal,” so city leaders began a massive development project focused on the Avenida. Avenida de las Americas fronts the George R. Brown Convention Center and runs from Minute Maid Park to the Hilton Americas-Houston hotel.
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Lisa Brown
Lisa Brown is an editor for the south and west regions of GlobeSt.com. She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.
