NEW YORK CITY—New Avon, the social selling beauty company, has agreed to relocate its corporate headquarters here from Midtown to Lower Manhattan.

The tenant will head to One Liberty Plaza, at 165 Broadway, in a roughly 91,000-square-foot lease. Avon will move approximately 400 employees into two floors of the 54-story tower, owned by Brookfield Properties.

Avon was represented by David Falk, Eric Cagner and Jason Greenstein of Newmark Grubb Knight Frank in this transaction. Brokerage information for Brookfield was not available at press time.

Avon's move is made possible in part by its partnership with New York State's Empire State Development. The agency has provided the company with performance-based benefits including Excelsior Jobs Program refundable tax credits to support its expansion.

“As we work to build the best social selling experience for Avon Representatives and consumers, it was important for us to find an emerging and high energy location to inspire our innovative, entrepreneurial culture,” says Scott White, CEO of New Avon. “We were attracted to Lower Manhattan because it is a vibrant and growing area, anchored by the Freedom Tower and the Westfield World Trade Center. This location will embody the Avon of the future, so we'd like to thank Governor Cuomo and the team at Empire State Development for helping us make this exciting move a reality.”

“As the state's business climate continues to improve, we are seeing more and more major companies, like Avon, choosing to relocate or expand their headquarters in New York State,” adds ESD president, CEO & commissioner Howard Zemsky. “This company has a long, successful legacy operating in New York and we look forward to the new jobs and economic opportunity generated by their continued growth in the Empire State.”

Avon's headquarter employees represent all core enterprise functions, including marketing, merchandising, digital, legal, innovation, finance, human resources and supply chain. The new location will feature an open concept to support employee collaboration and innovation. Avon expects to move into its new headquarters by late summer 2017.

One Liberty Plaza, at Broadway and Liberty Street, features views of New York Harbor, the Hudson and East Rivers and an open plaza at its entrance with direct access to Zuccotti Park.

NEW YORK CITY—New Avon, the social selling beauty company, has agreed to relocate its corporate headquarters here from Midtown to Lower Manhattan.

The tenant will head to One Liberty Plaza, at 165 Broadway, in a roughly 91,000-square-foot lease. Avon will move approximately 400 employees into two floors of the 54-story tower, owned by Brookfield Properties.

Avon was represented by David Falk, Eric Cagner and Jason Greenstein of Newmark Grubb Knight Frank in this transaction. Brokerage information for Brookfield was not available at press time.

Avon's move is made possible in part by its partnership with New York State's Empire State Development. The agency has provided the company with performance-based benefits including Excelsior Jobs Program refundable tax credits to support its expansion.

“As we work to build the best social selling experience for Avon Representatives and consumers, it was important for us to find an emerging and high energy location to inspire our innovative, entrepreneurial culture,” says Scott White, CEO of New Avon. “We were attracted to Lower Manhattan because it is a vibrant and growing area, anchored by the Freedom Tower and the Westfield World Trade Center. This location will embody the Avon of the future, so we'd like to thank Governor Cuomo and the team at Empire State Development for helping us make this exciting move a reality.”

“As the state's business climate continues to improve, we are seeing more and more major companies, like Avon, choosing to relocate or expand their headquarters in New York State,” adds ESD president, CEO & commissioner Howard Zemsky. “This company has a long, successful legacy operating in New York and we look forward to the new jobs and economic opportunity generated by their continued growth in the Empire State.”

Avon's headquarter employees represent all core enterprise functions, including marketing, merchandising, digital, legal, innovation, finance, human resources and supply chain. The new location will feature an open concept to support employee collaboration and innovation. Avon expects to move into its new headquarters by late summer 2017.

One Liberty Plaza, at Broadway and Liberty Street, features views of New York Harbor, the Hudson and East Rivers and an open plaza at its entrance with direct access to Zuccotti Park.