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Think Outside the Box to Create Value

SAN DIEGO—Panelists during the borrower/developer panel at MBA's CREF/Multifamily Housing Convention and Expo 2017, talk about how to differentiate in today's environment.

By Natalie Dolce | nataliedolce | Updated on February 23, 2017

The borrower/developer panel at MBA's CREF/Multifamily Housing Convention and Expo 2017. The borrower/developer panel at MBA’s CREF/Multifamily Housing Convention and Expo 2017.

SAN DIEGO—During the borrower/developer panel at MBA’s CREF/Multifamily Housing Convention and Expo 2017, Steven Kenny, SVP, CREB East Executive, Bank of America Merrill Lynch, began by asking panelists about how to differentiate themselves today to come out the winner of a property or of business.

“When you go and buy real estate, you need to have a plan and the capital going in there and really understand how much everything is going to cost,” said panelist Paul LeBeau, principal and CFO of Bollert LeBeau Commercial Real Estate. “You really better make sure you are well capitalized and can execute your business plan and that is where a lot of entrepreneurial companies come up short.”

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