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Truss Begins Service for Startups and SMB

CHICAGO—Smaller tenants struggle to gain attention from real estate brokers, but Truss has a high-tech platform that will now handle many of the mundane day-to-day tasks of finding an office.

By Brian J. Rogal | brianjrogal | Updated on February 23, 2017

Truss’ chatbot Vera helps seekers identify their needs and locate appropriate spaces.

CHICAGO—Tenants who only need a small amount of space have probably always struggled to get enough attention from real estate brokers, but officials from Truss, a new start-up in Chicago, say their new platform will help startups and small and medium-sized business quickly find office space with very little fuss.

“Our sweet spot will be in the 1,000 to 5,000 square foot range,” Bobby Goodman, Truss co-founder, tells GlobeSt.com, although the firm will also help larger groups. The difficulty these firms frequently run into is that for brokers, the amount of work they have to put in “won’t vary that much between a 2,000 square foot and a 20,000 square foot lease.” But the amount of money they will earn is different.

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Assessment

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