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RealPage Adds LRO to Analytics Platform

RICHARDSON, TX—"Price optimization creates real opportunity to increase asset values and yields from the nearly $3 trillion of apartment stock in the US," says RealPage chairman and CEO Steve Winn.

By Paul Bubny | paulbubny | Updated on February 28, 2017

Photo of Steve Winn of RealPage Winnn: “Now is the right time to bring together the best data-science talent” in the multifamily sector.

RICHARDSON, TX—Following up its acquisition of Axiometrics last month, RealPage has agreed to acquire to acquire Lease Rent Options and related assets from the Rainmaker Group for $300 million in cash. LRO is a revenue management solution that empowers optimized pricing for over 1.5 million apartments.

“With many apartment markets softening around the US, now is the right time to bring together the best data-science talent, a comprehensive lease-transaction database and RealPage’s powerful suite of pricing, demand and credit optimization tools into one comprehensive platform,” says Steve Winn, chairman and CEO of Richardson, TX-based RealPage. “Price optimization creates real opportunity to increase asset values and yields from the nearly $3 trillion of apartment stock in the US that turns over at approximately $150 billion per year.

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