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The Year Ahead for Hospitality Growth

DALLAS—The lodging industry's outlook for 2017 could go one of two ways depending on whether President Trump proves to be a dragon slayer or a black swan, says Steve Van, CEO of Prism Hotels & Resorts.

By Paul Bubny | paulbubny | Updated on March 09, 2017

Steve Van of Prism Hotels & Resorts Van’s advice to hotel owners: “Stay liquid, and be conservative.”

DALLAS—This past August, Steve Van, president and CEO of Prism Hotels, told GlobeSt.com that the reality behind the generally dour outlook for the lodging sector was far more nuanced than many industry observers would have us believe. Fast forward to March of this year, and Van sees the industry getting through the current uncertainty, even if the catalyst for much of that uncertainty—namely, the impact of the Trump presidency—could wind up being either helpful or harmful to the industry. Here, Van shares his current outlook with GlobeSt.com.

GlobeSt.com: Where is the hotel Industry headed in 2017? 

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