WALNUT CREEK, CA—While the rise of e-commerce has benefitted the industrial sector, its increasing share of total retail sales has had a crippling effect on bricks-and-mortar retail. A recent UPS survey of online shoppers found that for the first time in the study's five-year history, on average, more than half of the shoppers' purchases were made online.
According to the survey, US mobile device usage is significantly higher for online shopping and in 2016 represented 51% of online purchases, nine points higher than traditional computers. Retailers that do not provide good mobile experiences may ultimately lose out to retailers that do. Case in point is the 800-pound gorilla, Amazon, which accounted for 43% of US online sales in 2016.
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