CHICAGO—Yesterday in GlobeSt.com, Bob Habeeb, the chief executive officer of First Hospitality Group, Inc., a Rosemont, IL-based hotel management, acquisition and development company, was sharing his views on the latest trends in the Midwest hospitality market. He discussed subjects such as where RevPAR might be headed. Today he turns to how the millennial generation will change hotels, and what Trump's presidency might mean for the industry.
Q: Moving away from the numbers for a minute, let's talk about some of the trends you see having an impact on the hotel industry at the moment.
A: One of the most interesting things to me personally—and I think something that is going to be fascinating to track going forward—is the rise of what feels like a new category of hybrid hotel properties. These are hotels that are somewhere in the sweet spot between select-service and full-service, a concept that some are referring to as “quasi-service” hotels. These are hotels that may be select service by brand nature, but they also include features more commonly found in a full-service property. That might be a destination restaurant, a rooftop bar, or a compelling bar or lounge space. The goal is to leverage that headline attraction to deliver an experiential buzz that helps establish a memorable and defining sense of place.
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