ATLANTA—The retail landscape has morphed rapidly in the past decade with the rise of online shopping. Experiential retail, or retailtainment as some call it, has been one of the only answers to the e-commerce challenge.

The bottom line: In order to draw customers back into their stores, brick and mortar retailers are pulling out the stops with extreme creativity. One of the latest examples is Halcyon, a new mixed-use village in the 400 Corridor of Forsyth County. Halycon developers are working to make sure the village has a strong tenant mix that will attract diverse demographics.

Steve Yenser, executive vice president of retail leasing and development with JLL, tells GlobeSt.com his experience in the 400 Corridor is an example of the evolution of retail. He offered some perspective on retail trends and where we may be heading next.