ATLANTA—Story telling is important in any line of business. But telling a story through merchandising is increasingly important in an age of experiential retail.
GlobeSt.com caught up with Nick Garzia, director of leasing for Atlantic Station to get his take in part two of this exclusive interview. In 2015, Hines acquired the 586,000-square-foot retail center that anchors the mixed-use development, which also includes three class A office towers, multifamily communities, a full-service hotel and freestanding Ikea, Target and Dillard's locations.
GlobeSt.com: How important is it to tell a story with merchandising?
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