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E-Retailing Myths: The Trouble with Clicks

TEMECULA, CA—Don't believe everything you read about the threat of e-commerce. A deeper dive into the numbers reveals some interesting truths.

By John Salustri | Lee & Associates | Updated on May 01, 2017

Bielatowicz: “There seems to be a misconception of how internet sales are overtaking brick and mortar.”

TEMECULA, CA—Some 8.3% of total retail sales comes from e-commerce. That, at any rate, is the common wisdom. But citing an ICSC report, Brian Bielatowicz, a Lee & Associates SVP and founder of the firm’s Temecula Valley Retail Group, believes that brokers are smart to peak behind the curtain of the statistics.

“There seems to be a misconception of how internet sales are overtaking brick and mortar,” he says. While smart retailers are adapting their traditional business models to include what he sees as a very effective sales tool, the impression that brick-and-mortar retail is going the way of the dinosaur is a bit overstated.

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