MIAMI—Robbins Electra has been buying “selectively but decisively.” The Tampa-based company, led by multifamily veteran Joe Lubeck—founder and former chairman of Landmark—acquired seven garden-style, value-add properties in Florida and Georgia since January, putting him on track to meet his goal: investing over $1 billion primarily in class B multifamily properties across the southeastern U.S. GlobeSt.com caught up with Lubeck to learn more about the company's strategy.

GlobeSt.com: How do you select the multifamily properties you invest in?

Lubeck: Jobs, jobs, jobs, is really our mantra. We go where the jobs are because that's where the population growth and renters are. But once we make an investment, we follow a very consistent, comprehensive renovation and repositioning program to boost lease up and make it a more attractive, competitive property.