NORTH PLAINFIELD, NJ—The secret to keeping a retail shopping center viable in an era when bricks and mortar stores are buffeted by online shopping is having a great grocery story on the property, according to Bill Farber, CEO of Levin Management Corporation.
“First and foremost is trying, wherever possible, to make sure we are anchored by a modern, up-to-date, full-strenght supermarket,” says Farber. “Because outside of the city, where you have the Internet food-selling such as Fresh Direct, in the suburbs, grocery, food shopping, is still a hands-on, go-to-the-store experience, and the shopping center that has the best supermarket is the center that has the best chance of success, Internet or not.”
The North Plainfield, NJ real estate management services firm is celebrating 65 years in the commercial real estate space. In a wide-ranging interview with GlobeSt.com, its two top executives reflected on founder Philip J. Levin's pioneering efforts to create the earliest retail shopping centers in the 1950s.
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Steve Lubetkin
Steve Lubetkin is the New Jersey and Philadelphia editor for GlobeSt.com. He is currently filling in covering Chicago and Midwest markets until a new permanent editor is named. He previously filled in covering Atlanta. Steve’s journalism background includes print and broadcast reporting for NJ news organizations. His audio and video work for GlobeSt.com has been honored by the Garden State Journalists Association, and he has also been recognized for video by the New Jersey Chapter of the Society of Professional Journalists. He has produced audio podcasts on CRE topics for the NAR Commercial Division and the CCIM Institute. Steve has also served (from August 2017 to March 2018) as national broadcast news correspondent for CEOReport.com, a news website focused on practical advice for senior executives in small- and medium-sized companies. Steve also reports on-camera and covers conferences for NJSpotlight.com, a public policy news coverage website focused on New Jersey government and industry; and for clients of StateBroadcastNews.com, a division of The Lubetkin Media Companies LLC. Steve has been the computer columnist for the Jewish Community Voice of Southern New Jersey, since 1996. Steve is co-author, with Toronto-based podcasting pioneer Donna Papacosta, of the book, The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional. You can email Steve at [email protected].
