With new single-family homes, those in the outer regions of major cities generally have a lower price point and make attractive investments. Or these may be bought as homes for future migration purposes, especially if located near good schools, ready for when these Millennials are ready to settle down with their families.

Condos appeal to the Chinese primarily because of their low maintenance requirements. Usually condo developments are built close to lifestyle attractions such as beaches—especially in Miami—proximity to transport, retail and leisure activities which are attractive to buyers also. Those seeking capital growth like properties located close to high end schools in cities such as San Francisco, Los Angeles and Boston, which will often provide good yields also if rented. (Here's why we should cater to Chinese investors.)

GlobeSt.com: What mediums are most effective when marketing US properties to wealthy millennial buyers given the limited Internet access in China?

Ellis: Let's start with what is not effective when marketing property to Millennials in China; e-mails because they are rarely checked, mass SMS blasts, print advertising, EDM's—electronic direct mail—all have limited value when it comes to property marketing. Even worse if they are not in Mandarin…

Social network WeChat is ubiquitous for personal and business communications, so that would be the top medium to use. Internet access is not limited in China, but many of the West's biggest online brands such as Facebook, Google, Google Maps, YouTube et cetera, are banned due to what is called the great Chinese firewall. China's Google-equivalent is Baidu, Weibo is the equivalent of YouTube and Sina is a major news platform, so these would be the best mediums to use—with WeChat heading the list—in marketing US properties to Millennials.

Does China's Year of the Rooster have any bearing on the commercial real estate? Read this.

MIAMI—More than 70% of Chinese Millennials in the US are home buyers, and a majority are parking their money in US cities where Ivy League schools are present, such as Boston and New York City. That's according to Investorist research. These are buyers who were educated in the US, moved back to China to further their careers, but still consider US real estate a sound and desirable investment.

According to Jon Ellis, founder and CEO of Investorist, technology platforms are a strategic way to market new luxury real estate projects internationally. GlobeSt.com caught up with Ellis to discuss what types of properties Chinese Millennial buyers are eyeing. He also explains what mediums are most effective in reaching this audience in part one of this exclusive interview.

GlobeSt.com: What types of properties are these Chinese Millennial buyers eyeing? Are you seeing more interest in luxury condos or single-family homes, or a mixture of both?

Ellis: Chinese Millennials are interested in buying both luxury condos and single-family homes. It really depends on their primary reason for purchase, whether as an investment property or for migration.

With new single-family homes, those in the outer regions of major cities generally have a lower price point and make attractive investments. Or these may be bought as homes for future migration purposes, especially if located near good schools, ready for when these Millennials are ready to settle down with their families.

Condos appeal to the Chinese primarily because of their low maintenance requirements. Usually condo developments are built close to lifestyle attractions such as beaches—especially in Miami—proximity to transport, retail and leisure activities which are attractive to buyers also. Those seeking capital growth like properties located close to high end schools in cities such as San Francisco, Los Angeles and Boston, which will often provide good yields also if rented. (Here's why we should cater to Chinese investors.)

GlobeSt.com: What mediums are most effective when marketing US properties to wealthy millennial buyers given the limited Internet access in China?

Ellis: Let's start with what is not effective when marketing property to Millennials in China; e-mails because they are rarely checked, mass SMS blasts, print advertising, EDM's—electronic direct mail—all have limited value when it comes to property marketing. Even worse if they are not in Mandarin…

Social network WeChat is ubiquitous for personal and business communications, so that would be the top medium to use. Internet access is not limited in China, but many of the West's biggest online brands such as Facebook, Google, Google Maps, YouTube et cetera, are banned due to what is called the great Chinese firewall. China's Google-equivalent is Baidu, Weibo is the equivalent of YouTube and Sina is a major news platform, so these would be the best mediums to use—with WeChat heading the list—in marketing US properties to Millennials.

Does China's Year of the Rooster have any bearing on the commercial real estate? Read this.