Scott Acton, founder and CEO at Forté Special Contractors Scott Acton, founder and CEO at Forté Specialty Contractors

LAS VEGAS—“Each year, RECon provides an excellent platform for us to connect with other industry professionals to discuss the evolution and future of retail, especially experiential retail,” explains Scott Acton, founder and CEO at Forté Specialty Contractors. He tells GlobeSt.com that, “As someone whose career has been centered on creating unique user environments it is exciting to see the multi-sensory experience become more prevalent in the retail sector. In order to capture today’s consumer, developers and retailers need to curate an authentic and immersive environment with unique design aspects that will attract consumers and leave them coming back for more.”

Shaun Riley, senior managing director at Faris Lee Investments out of Irvine, CA, tells GlobeSt.com that the physical adaptation of retail centers seems to be a discussion point he is frequently having with clients. “I would expect these same conversations to be ‘top of the list’ items for property owners.”

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