Kloe Colacarro, EVP of leasing at Caruso. Kloe Colacarro, EVP of leasing at Caruso.

LAS VEGAS—The best companies and retailers of today are focused on a deep understanding of their consumer; they are data driven and utilize and dissect the information gathered in order to provide exceptional experiences. Those thoughts are according to Kloe Colacarro, EVP of Leasing at Caruso, who recently chatted with GlobeSt.com in preparation for the ICSC RECon event here in Las Vegas. “One of the best examples is Amazon who has brilliantly transitioned into the brick and mortar space. At the Milken conference last week, our CEO Rick Caruso commented that Amazon has been the best thing to happen to brick-and-mortar because they are forcing retailers to be smarter and get to know their customers better.”

She continues that this is something that Caruso has been doing for the past 30 years—tapping into its guest’s wants and needs and using that information to cater to the way in which they want to shop, dine, live, work, and spend time with their loved ones.

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