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Retailers Respond to Online Challenge with Fun Environments

CHICAGO—Retail owners like GGP are emphasizing unique customer experiences in order to meet the online challenge.

By Brian J. Rogal | brianjrogal | Updated on May 24, 2017

chi-lolliandpops (2) The retailer will open 30 locations in the GGP portfolio.

CHICAGO—GGP Inc. has just formed a partnership with Lolli & Pops, Inc., which will open 30 of its stores in the Chicago-based company’s national portfolio of retail properties. Brick-and-mortar retail owners like GGP are in the midst of a major challenge from e-commerce providers, and one way of meeting that challenge is to make sure their shoppers have meaningful experiences that are not possible with an impersonal online transaction.

“Our regional shopping centers are the heartbeat of the community,” says Sandeep Mathrani, chief executive officer of Chicago-based GGP, and choosing the right retail tenants will help customers bond with the center. Lolli & Pops sells confections, sweets, and gifts from around the world, and “their philosophy coincides with our mission to provide a fun environment of search and delight.”

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