339 Jefferson Road, Parsippany, NJ

PARSIPPANY, NJ—Mane USA, a French fragrance and flavor company, has acquired 339 Jefferson Road in Parsippany, NJ from Prism Capital Partners. Mane USA will relocate its US headquarters to the class A office property from Wayne, NJ, as owner/occupier.

The acquisition price was not disclosed. Prism acquired the property in January 2013 from TA Realty for a reported $7.25 million, according to Real Capital Analytics, a proprietary research database.

Prism's in-house construction team currently is fitting out Mane USA's 70,000-square-foot space. The full-service commercial real estate owner/operator will continue as property manager for the fully occupied, 102,000-square-foot property, which also serves as home to Hollister Construction and Ascend Laboratories.

The sale brings Prism's investment in 339 Jefferson full circle. The company purchased the asset, then known as Kingsbridge Corporate Center IV, in 2013 in a joint venture with The Davis Companies, a Boston- based investment firm. The partnership completed extensive capital improvements to reintroduce the former corporate headquarters property to the market as a multi-tenant opportunity in 2015.

The repositioning responded to changing tenant requirements within the Northern New Jersey office market.

“The drive to do more in less space has resulted in a growing number of single-tenant properties being repurposing to accommodate multiple users with smaller requirements,” says Edwin Cohen, a principal partner with Prism Capital Partners. “We recognized the potential for this type of repositioning at 339 Jefferson, and we focused on branding the property as a modern, amenity-rich class A environment.”

The project included a complete overhaul of the building's three-story atrium lobby and upgraded finishes throughout. Prism also incorporated enhanced building services including a fitness center and grab-and-go café.

Situated on five acres, the granite-clad building offers underground parking in addition to surface lots. It is strategically located near the junction of I-80 and I-287, just minutes from the Sheraton Tara and Hyatt House hotels.

“We created a workplace environment that provides a lifestyle and location to help organizations compete for talent,” Cohen says. “Mane USA's investment in 339 Jefferson, and the additional tenants that have leased there since the rebranding, speak to our success in doing just that. We look forward to continuing our involvement as property manager for the new ownership.”

Prism maintains a long-time presence in the local market; 339 Jefferson sits adjacent to the company's 399 Jefferson Road, which is fully occupied by Zimmer-Biometand Pinnacle Foods. The Bloomfield, NJ-based organization creates value through select real estate investments and developments. Geographically focused in the tri-state region of New York, New Jersey and Connecticut, Prism specializes in identifying, acquiring and creating value-added opportunities in the office, retail, industrial and residential sectors.

339 Jefferson Road, Parsippany, NJ

PARSIPPANY, NJ—Mane USA, a French fragrance and flavor company, has acquired 339 Jefferson Road in Parsippany, NJ from Prism Capital Partners. Mane USA will relocate its US headquarters to the class A office property from Wayne, NJ, as owner/occupier.

The acquisition price was not disclosed. Prism acquired the property in January 2013 from TA Realty for a reported $7.25 million, according to Real Capital Analytics, a proprietary research database.

Prism's in-house construction team currently is fitting out Mane USA's 70,000-square-foot space. The full-service commercial real estate owner/operator will continue as property manager for the fully occupied, 102,000-square-foot property, which also serves as home to Hollister Construction and Ascend Laboratories.

The sale brings Prism's investment in 339 Jefferson full circle. The company purchased the asset, then known as Kingsbridge Corporate Center IV, in 2013 in a joint venture with The Davis Companies, a Boston- based investment firm. The partnership completed extensive capital improvements to reintroduce the former corporate headquarters property to the market as a multi-tenant opportunity in 2015.

The repositioning responded to changing tenant requirements within the Northern New Jersey office market.

“The drive to do more in less space has resulted in a growing number of single-tenant properties being repurposing to accommodate multiple users with smaller requirements,” says Edwin Cohen, a principal partner with Prism Capital Partners. “We recognized the potential for this type of repositioning at 339 Jefferson, and we focused on branding the property as a modern, amenity-rich class A environment.”

The project included a complete overhaul of the building's three-story atrium lobby and upgraded finishes throughout. Prism also incorporated enhanced building services including a fitness center and grab-and-go café.

Situated on five acres, the granite-clad building offers underground parking in addition to surface lots. It is strategically located near the junction of I-80 and I-287, just minutes from the Sheraton Tara and Hyatt House hotels.

“We created a workplace environment that provides a lifestyle and location to help organizations compete for talent,” Cohen says. “Mane USA's investment in 339 Jefferson, and the additional tenants that have leased there since the rebranding, speak to our success in doing just that. We look forward to continuing our involvement as property manager for the new ownership.”

Prism maintains a long-time presence in the local market; 339 Jefferson sits adjacent to the company's 399 Jefferson Road, which is fully occupied by Zimmer-Biometand Pinnacle Foods. The Bloomfield, NJ-based organization creates value through select real estate investments and developments. Geographically focused in the tri-state region of New York, New Jersey and Connecticut, Prism specializes in identifying, acquiring and creating value-added opportunities in the office, retail, industrial and residential sectors.

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Steve Lubetkin

Steve Lubetkin is the New Jersey and Philadelphia editor for GlobeSt.com. He is currently filling in covering Chicago and Midwest markets until a new permanent editor is named. He previously filled in covering Atlanta. Steve’s journalism background includes print and broadcast reporting for NJ news organizations. His audio and video work for GlobeSt.com has been honored by the Garden State Journalists Association, and he has also been recognized for video by the New Jersey Chapter of the Society of Professional Journalists. He has produced audio podcasts on CRE topics for the NAR Commercial Division and the CCIM Institute. Steve has also served (from August 2017 to March 2018) as national broadcast news correspondent for CEOReport.com, a news website focused on practical advice for senior executives in small- and medium-sized companies. Steve also reports on-camera and covers conferences for NJSpotlight.com, a public policy news coverage website focused on New Jersey government and industry; and for clients of StateBroadcastNews.com, a division of The Lubetkin Media Companies LLC. Steve has been the computer columnist for the Jewish Community Voice of Southern New Jersey, since 1996. Steve is co-author, with Toronto-based podcasting pioneer Donna Papacosta, of the book, The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional. You can email Steve at [email protected].