Investorist's John Ellis

MIAMI—For all the talk of foreign buyers, there's one demographic that's suddenly turning a lot of heads. Chinese Millennials are buying homes in the US in droves.

GlobeSt.com caught up with Jon Ellis, founder and CEO of Investorist, to get his thoughts on the hottest cities for Chinese Millennial buyers. You can still read parts and two: How Developers Are Reaching Buy-Ready Chinese Millennials and Where Chinese Millennials Are Flocking To Now.

GlobeSt.com: What are some distinctive characteristics of these buyers?

Ellis: Price. Marketing properties at the right price in China is important. Our interactions with agents at events such as Investorist's China Connection plus data from thousands of searches on the platform, tell us the current price 'sweet spot' is between $350,000 and $700,000.

For properties priced above this range, they need to offer significant advantages; a great location, stunning water views, good school zone, et cetera. They will pay more for a premium property, but the benefits must be clearly articulated and displayed.

Safety. These buyers don't like to take big risks on an unknown city or location. They will have a sense of confidence and safety if they know that other Chinese are buying into the area or the project. There is frequently a 'pack mentality' when it comes to foreign property purchases, often resulting in one person buying into a certain development, closely followed by 5 or even 10 family members and friends buying into the same building.

New. Chinese overwhelming prefer to buy brand new homes or condos to existing or older stock.

GlobeSt.com: Are there are any specific amenities that fuel their purchases? Such as waterfront location, access to education, luxury in-building amenities?

Ellis: Location is the number one consideration. Similar to most investors the Chinese look for proximity to transport, shops, restaurants, schools, parks, etc.

Second would be the reputation of both the developer and the selling agent. This is considered very important, and having a well-known, well-respected brand is crucial to successful sales in China.

Third would be the building's amenities. And in some projects, along with the requisite pool, gym, gardens, theatre—features are increasingly being included to appeal to Asian buyers such as golf simulators, karaoke rooms and tepanyaki BBQs.

GlobeSt.com: Are Chinese Millennials buying with the intent on living there, or for an investment opportunity? If it's an investment property, do they buy with the hopes that their children will occupy them in the future, if buying for education access reasons?

Ellis: Typically, Chinese Millennials will have a buy and hold strategy. Like all Chinese with means, they have a very strong motivation to diversify their wealth in countries considered to have strong, stable economies and currencies. So securing their wealth and owning property are the two big drivers. As mentioned earlier, reasons for foreign purchases are varied; investment, future migration, education access, wealth diversification, or sometimes it might be a combination of all these elements.

Investorist's John Ellis

MIAMI—For all the talk of foreign buyers, there's one demographic that's suddenly turning a lot of heads. Chinese Millennials are buying homes in the US in droves.

GlobeSt.com caught up with Jon Ellis, founder and CEO of Investorist, to get his thoughts on the hottest cities for Chinese Millennial buyers. You can still read parts and two: How Developers Are Reaching Buy-Ready Chinese Millennials and Where Chinese Millennials Are Flocking To Now.

GlobeSt.com: What are some distinctive characteristics of these buyers?

Ellis: Price. Marketing properties at the right price in China is important. Our interactions with agents at events such as Investorist's China Connection plus data from thousands of searches on the platform, tell us the current price 'sweet spot' is between $350,000 and $700,000.

For properties priced above this range, they need to offer significant advantages; a great location, stunning water views, good school zone, et cetera. They will pay more for a premium property, but the benefits must be clearly articulated and displayed.

Safety. These buyers don't like to take big risks on an unknown city or location. They will have a sense of confidence and safety if they know that other Chinese are buying into the area or the project. There is frequently a 'pack mentality' when it comes to foreign property purchases, often resulting in one person buying into a certain development, closely followed by 5 or even 10 family members and friends buying into the same building.

New. Chinese overwhelming prefer to buy brand new homes or condos to existing or older stock.

GlobeSt.com: Are there are any specific amenities that fuel their purchases? Such as waterfront location, access to education, luxury in-building amenities?

Ellis: Location is the number one consideration. Similar to most investors the Chinese look for proximity to transport, shops, restaurants, schools, parks, etc.

Second would be the reputation of both the developer and the selling agent. This is considered very important, and having a well-known, well-respected brand is crucial to successful sales in China.

Third would be the building's amenities. And in some projects, along with the requisite pool, gym, gardens, theatre—features are increasingly being included to appeal to Asian buyers such as golf simulators, karaoke rooms and tepanyaki BBQs.

GlobeSt.com: Are Chinese Millennials buying with the intent on living there, or for an investment opportunity? If it's an investment property, do they buy with the hopes that their children will occupy them in the future, if buying for education access reasons?

Ellis: Typically, Chinese Millennials will have a buy and hold strategy. Like all Chinese with means, they have a very strong motivation to diversify their wealth in countries considered to have strong, stable economies and currencies. So securing their wealth and owning property are the two big drivers. As mentioned earlier, reasons for foreign purchases are varied; investment, future migration, education access, wealth diversification, or sometimes it might be a combination of all these elements.

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