“We are seeing more and more non-traditional companies turning to brick and mortar retail to engage with their customers.” That is according to Lee Block, EVP of Winick Realty Group.
He recently told GlobeSt.com that whether it was short term or long term, a physical retail location allows the retailer to give their customer a different, more unique experience they can't get online.
Companies like Snap Inc., Line Friends, Trunk Club, BirchBox, Kellogg, Pepsi and Chobani, to name a few, have all made their mark on the NYC physical retail landscape, he explains. “We don't see this trend ending any time soon.”
And as more and more companies from all different industries look at ways to differentiate themselves from their competition, he expects to see brick and mortar retail being used to that effect. “New York City will continue to be the most sought after destination for such customer engagement by these large, multi-faceted companies.”
And anything you cannot get online is a key trend for brick-and-mortar stores, adds Randee Stratton, managing director of Newmark Grubb Knight Frank, based in the La Jolla, CA office. “This type of retailer will be more relevant than ever and will proliferate in the coming years. Examples of tenants within this category include service types such as spas and salons, restaurant concepts, and online fulfillment centers.”
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Natalie Dolce
Natalie Dolce, editor-in-chief of GlobeSt.com and GlobeSt. Real Estate Forum, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.
