ATLANTA—The prevalence of technology—from mobile devices and platforms to smart buildings and virtual dealmaking—is poised to change the face of commercial real estate. Technology has already revolutionized the retail industry through e-commerce, for example, and made an impact through online real estate auctions.

WiredScore, for example, is leading the charge in commercial building connectivity. Launched in 2013 in partnership with the City of New York, WiredScore has certified more than 650 properties, totaling a quarter-billion square feet of office space in over 50 cities worldwide. The Wired Certification is the international standard for cutting-edge Internet connectivity in office buildings.

Meanwhile, virtual reality and real-time technology tools have shaken up the traditional commercial real estate marketing paradigm. Rob MacLeod, president of Neoscape, a company that crafts branded experiences of built environments, is convinced we'll see the use of these tools explode in the commercial real estate indutry in the next five to 10 years.